This page explains how and why we collect and use your data.
We are committed to keeping your data secure and will only use it for the purposes described below.
Higher Horizons (HH) is committed to protecting the privacy and security of the personal information we collect. This privacy policy explains how we collect and use your personal information when you take part in our activities and events, when your school or colleges provides us with your personal data, or when you visit our website, in accordance with the UK General Data Protection Regulation (UK GDPR).
Higher Horizons is what is known as the ‘Data Controller’ of the personal data we hold about you. This means that we are responsible for deciding how we store and use the personal information we hold. We are required under data protection legislation to notify you of the information contained in this privacy policy.
This privacy policy is reviewed on a regular basis and may be updated at any time. This page will always contain the latest version of our privacy policy.
This version was last updated on 13th August 2026.
It is important that you read this notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information.
Section 1 – The data we collect
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
Special category data is more sensitive personal data, which requires a higher level of protection.
We may collect, store, process and share the following categories of personal information about you:
1.1 Learners
We may also collect, store and process the following ‘special categories’ of more sensitive personal information:
1.2 Teachers and advisors
1.3 Parents and carers
1.4 Visitors to our website (when using the ‘’Contact Us’, ‘Ask us Anything’ or ‘Got a Question?’ functions)
1.5 Further digital data collection
The online survey system we subscribe to, SmartSurvey, automatically collects the following geographical and individual response data for security purposes:
This data is only collected when a digital data collection form is completed directly by a participant. This may include, but is not limited to, digital evaluation forms, application forms for a specialised or high intensity programme, and data collection forms for the tracking system we use (HEAT).
This data will not be used by Higher Horizons for any purpose other than safeguarding, should this be required.
Data stored in SmartSurvey is held and processed under this Privacy Policy and SmartSurvey’s Privacy Policy.
Section 2 – How we collect personal data
2.1 Data collected directly from you:
Most of the personal data we collect and process is provided to us directly by you through one of the following methods:
Learners
Teachers and advisors
Parents and carers
Visitors to our website
2.2 Data collected from other sources:
In some cases, we receive personal data about you indirectly from the following sources in the following scenarios:
Learners
Section 2a – The Higher Education Access Tracker (HEAT)
As a condition of our funding, we use the HEAT monitoring, tracking and evaluation database to track the educational journey of the learners we work with, and as a tool to evaluate our work.
You may be asked to complete a HEAT data collection form before , during or after an activity you take part in, or your parents/guardians may be asked to do so on your behalf if you are aged 16 or under. Your school or college may provide this data to us where an appropriate Data Sharing Agreement is in place.
Individuals’ data collected by Higher Horizons and stored in the HEAT database may be matched with other national datasets including HESA (Higher Education Statistics Agency) data, UCAS (University and Colleges Application Service) Application data, and Department for Education (DfE) data, including data stored within the National Pupil Database (NPD) and Individualised Learner Record (ILR).This allows us to see and report on the number of learners we have worked with that have gone on to apply to and attend Higher Education, as per the purpose of the Programme.
Higher Horizons is required to comply with the data protection policies put in place by HEAT, and data collected for this purpose and stored in the HEAT database is done so under this Privacy Policy, HEAT’s Privacy Notice and HESA’s Data Protection Notice.
Section 3 – How we use the personal data we collect
We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:
3.1 Legal basis for processing
Higher Horizons collects and processes personal information under the legal basis of Article 6 (1) (e) Public Interest; and special category data under Article 9 (2) (j) Research purposes, Article 9 (2) (g) reasons of substantial public interest. This means that the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority (Office for Students and Department for Education).
3.2 If you fail to provide personal information
If you fail to provide certain information when requested, we may not be able to allow you or your child/dependant to take part in certain activities.
3.3 Change of purpose
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
3.4 Automated decision making
Automated decision making takes place when an electronic system uses personal information to make a decision without human intervention. Higher Horizons does not use automated decision making.
3.5 Incentives
From time to time, Higher Horizons may offer learners incentives to complete surveys relating to activities they have taken part in, or resources they have accessed. In such cases, learners will be informed before completing a survey. This will not affect any of their rights as outlined in Section 7 of this notice.
Learners may be given the opportunity to enter competitions, and in such cases will have the choice to enter or not. Entrants’ contact with Higher Horizons will be through their school or college, and winners will be contacted through their school or college. Entrants’ data will not be used for any other purpose. This will not affect any of their rights as outlined in Section 7 of this notice.
Section 4 – Data sharing
In some instances, we may share your data with third parties, including third-party service providers. We require third parties to respect the security of your data and to treat it in accordance with the law under a Data Sharing Agreement.
Your data will not be transferred, stored or processed outside of the EU, in accordance with the UK GDPR.
We may share the personal information we collect and process with one or more of the following receiving organisations:
Section 5 – Data storage and retention
5.1 How do you store my data?
Your data is securely stored as follows:
5.2 How long will you use my data for?
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Details of retention periods for different aspects of your personal information are available in our retention policy which is available here.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.
Once we no longer need the personal data we have collected or have reached the date of deletion as outlined in our Records Retention Schedule, it will be securely destroyed in accordance with the Records Retention Schedule.
Section 6 – Data breaches
Higher Horizons is committed to protecting the privacy and security of the personal information we collect and process, and take this responsibility very seriously. We have a robust data breach reporting process in place, of which all Higher Horizons staff members are aware.
We also have the following security measures in place to avoid data breaches from occurring:
Any data breaches or suspected data breaches will be inspected and reported appropriately to the ICO within 72 hours of discovery. Where the data breach relates to individuals, we will do our best to notify those involved.
Section 7 – Your rights
Under the UK GDPR, all individuals have the following eight rights:
The right to erasure and the right to portability do not apply when the legal basis for processing is public interest.
Section 8 – Contact and Data Protection Officer details
You can contact Higher Horizons directly with any queries relating to this notice, using the details below:
Name: Katie Coombe-Boxall
Email address: ncop@keele.ac.uk
Higher Horizons is based at Keele University and is required to comply with data protection policies put in place by Keele University. Therefore, our Data Protection Officer is based at and works for Keele University. You can contact the Data Protection Officer at dpo@keele.ac.uk
Full details of the Keele University Information Governance and Security Policy to which we are required to adhere can be found here.
You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. ICO contact details: www.ico.org.uk
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